Our business is dependent on people, our customers, our colleagues and our suppliers.

Our first commitment is to our customers. We strive to exceed expectations and provide superior, safe products and services of real value to the people who use them.

Our colleagues should be treated equally, fairly, with respect, recognizing merit, valuing feedback, diversity, creativity, passion, communication and innovation.

We value our suppliers, their input, suggestions, feedback and the key role they play in our business.

We strive to be innovative, to learn and to be open to new ideas and better ways of doing things.

Our actions should be just, ethical and responsible, our focus on the long term.

NATURAL CHEMISTRY